Why Are Writers Getting Poorer?

Motown Writers Network . . . Michigan Literary Network

BookMarketingBuzzBlog

A unique blog dedicated to covering the worlds of book publishing and the news media, revealing creative ideas, practical strategies, interesting stories, and provocative opinions. Along the way, discover savvy but entertaining insights on book marketing, public relations, branding, and advertising from a veteran of two decades in the industry of book publishing publicity and marketing.

Why Are Writers Getting Poorer?

Many authors write books because they love to write.  It comes naturally to them.  Others feel they have something important or wonderful to share with the masses.  And some hope to earn a decent living from practicing their craft. Unfortunately, the latest studies in the U.K and U.S. show that writers are struggling as they earn below minimum wage levels.

According to a new study of professional, writers in the UK, conducted by Authors Licensing and Collecting Society, the median earnings of professional writers – those who spend at least half of…

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Book Launch Checklist: A Marketing Timeline for Traditionally Published Authors

How To Ebook

Book Launch Checklist: a Marketing Timeline for Traditionally Published AuthorsAs a traditionally-published author, it’s important to supplement your publisher’s marketing campaigns with your own promotions so your lovingly crafted words reach as many readers as possible. Nowadays, readers want to personally connect with authors they like, especially online. So even if your publisher is running fabulous promotions, it’s important to engage with fans yourself.

I release six books a year through a traditional publisher — three new hardcover/ebook launches and three paperbacks launches — and that frequency means I need an easily replicable marketing plan. After years of testing various marketing strategies, I’ve developed a book launch checklist with tried-and-true tactics that best build buzz and sales.

My publisher takes care of some of the cornerstone promotional tactics — BookBub Featured Deals, paid advertisements (BookBub Ads, Facebook ads), arranging publicity tours, and so on — so this checklist only includes the tactics that my…

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Focusing Your Novel With a Journalist’s Trick

A Writer's Path

by Andrea Lundgren

Okay, perhaps it’s more of a tool than a trick, but journalists have been using the “Who-What-Where-When-Why-and-How” format on hard news pieces for well over a century (to judge by the sort of articles they write, where each of these items are addressed), and I’ve found the six questions are equally useful when writing a novel.

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Increase Your Readers and Your Book Sales with this One Thing

Motown Writers Network . . . Michigan Literary Network

Increase Your Readers and Your Book Sales with this One Thing

Wouldn’t we all love to sell more books? I mean that’s the goal, right? The chasm between writing a book, publishing a book, and actually having a successful book marketing campaign is often wide and treacherous. A lot of the reason why so many authors have a hard time bridging the gap to book sales is this one simple thing: as writers you must know your reader, and many haven’t put in the time to build a reader profile.

Writing a book is such an awesome experience isn’t it? And we’re often told to “write the book we want to read.” Have you heard that before? If you have you’re not alone. The problem is, that advice is largely wrong. In fact, it’s the exact right thing to do in only two cases:

You are your reader. Meaning you…

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Free Story: Royal Duties

Nicholas C. Rossis

In April, I posted my thousandth post on this blog. To celebrate, I will share here all my short stories. Every couple of weeks, I’ll be posting one story from my celebrated Exciting Destinies series for you to enjoy. With over 30 stories so far, I hope you’ll have lots of fun in the coming months!

This week, it’s Royal Duties from You’re In For A Ride.

Click here to read some more free stories.

Royal Duties

Closed door | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's book Photo: Pixabay

I know the place is trouble as soon as we pass the twin marble columns and enter the austere palace. Pained cries assault my ears, coming from behind a closed door at the end of an endless corridor. Our footsteps echo on the shiny marble floor until we reach it.

A fresh scream comes from behind the polished mahogany. All my hairs stand on end. I glance at my trusted…

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Where Do You Start*

Confessions of a Mystery Novelist...

A recent conversation with Brad at ahsweetmysteryblog has got me thinking about reading a series in order vs picking and choosing in a series (and, perhaps, going completely out of order). Now, before I go any further, let me strongly encourage you to pay Brad’s blog a visit, and follow it if you aren’t already. It’s a treasure trove of rich, knowledgeable discussion about classic and GA crime fiction (with some more contemporary crime fiction here and there for added volume).

If you think about it, there are plenty of arguments for starting a series at the beginning and working one’s way through it chronologically. One is that many series have story arcs. They begin in earlier novels and are resolved as the series goes on (often, to lead to more story arcs in a longer series). Louise Penny’s Armand Gamache series is like that. I won’t spoil those arcs…

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How to pick the best self-publishing route

Jean's Writing

So, you’ve written a children’s book but what now?

How do you decide which service to publish with?

I think it really depends on your target audience. More than cost and convenience needs to be considered. Where do you want to market your book? What age is your book for? Will it sell better in e-format or hardback? Do you want to see it in libraries or schools? What size will it be? Those are just a few.

A great side-by-side comparison for picture books print on demand costs and convenience is addressed in the following post. What Print on Demand service is best for your self-published picture book?By Dayen Sislen

Her post explains the costs and services of three print-on-demand routes you can take.  . For my easy reader I went with just Createspace, but for my two picture books, I used Ingram Sparks and Createspace.

Have you published…

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