Self-Publishing Checklist – Part 2
Here is Part 2 of the Self-Publishing Checklist. Something you can keep on hand when you are ready to publish your book. Here’s a quick list of what I covered in Part 1.
Step 1 — Write the book.
Step 1a — Join a critique group.
Step 2 — Edit the book. This can be self editing or hiring someone to edit for you.
Step 2a — Start building a web presence.
Step 3 — Send out to beta readers.
Step 3a — Book Blurb.
Step 4 — Have someone proofread.
Step 5 — Formatting your eBook.
Step 5a — Parts of a book.
Dedication Page (optional)
Table of Contents
Preface or Acknowledgments
Art (if you include a map for a fantasy world)
Body of the book (the story)
Back matter — author bio, promotional blurbs about other books, excerpts from other books, a lengthy acknowledgment section, Notes on any research you did, links to your website, etc. In nonfiction, appendices and the index.
Step 6 — Book cover.
Step 7 — Create an eBook.
Step 8 — Obtain ISBNs. (If you plan on selling print versions in a bookstore.)
Step 9 — Copyrighting
All right, your book has been edited, proofread, formatted. You have a snazzy cover and a great blurb to catch the reader’s attention. Before the day of the book release, do something like a cover reveal, maybe an excerpt to whet the potential readers’ appetite. Use the email list you set up to let people know what’s coming. Send out a few ARCs – Advanced Reader Copies – for early reviews.
You upload your books to whatever sites you want to sell it from and sit back, waiting. Tap. Tap. Tap. Excuse me, but I think you’ve forgotten something. Since you’re self-publishing, you need to spread the word about your eBook. Don’t sit back and rest on your laurels for getting it published. You have work to do, my friend.
If you are publishing through Amazon and this is your first eBook, make sure you set up an Author Central Page.
Step 1 — Promoting your eBook with Social Media. Facebook and Twitter are the two best ways to start getting the word out about your new release. There are hundreds of Facebook groups for promoting your book Just do a search called Book Promotion. Simple as that. Where Twitter is concerned, hopefully you already had an account set up. A word of advice: don’t over-promote your work on social media. If you keep posting that your eBook is available at Amazon or wherever, people are going to end up tuning it out. They will treat the over-promotion the way we treat commercials on TV. Something to ignore.
Step 2 — Book Trailer. I have to admit, I don’t see the point of book trailers. If I’m going to buy a book, I base it on how the cover looks and most importantly, the blurb. If an excerpt was available before the release and it sounded good, that’s another way to get attention. I can’t see spending the money that has little return when it comes to promoting your book. If you have the money or are good at working with graphics, then you can do this. Personally, the money is better spent elsewhere, like on a great book cover or hiring an editor.
Step 3 — Author Interviews. A lot of bloggers and websites to author interviews. This gives you a chance to let your readers know a bit about you and your writing.
Step 4 — Blog Tours. Another great way to get the word out about your book; going on a blog tour. If you have a rough idea of when you plan to release your book, then you can set something up like this beforehand.
Step 5 — Release Party. Release parties can be fun. Caption games, trivia, and random drawings for a copy of the newly released eBook. Maybe a special grand prize of a print signed copy if you do something like a POD or a gift card from Amazon. Other prizes can be bookmarks, magnets, key chains, even dog tags. There are people who make Swag Gifts. If you go through an indie publisher some set up Release parties, handling all the necessary details.
Step 6 — Reviews. Something to keep in mind with good reviews that you receive. Consider asking the reviewer if you can quote from the review of your book. Keep a list of these quotes and use on your website, future releases, and blogs. Good testimonials go a long way to promoting your work. Allow the review to work for you and your book.
Now that you have published your first eBook, it’s time to get back to writing. Sales tend to increase when you have more than one eBook for sale.
May the words ever flow!