This post focuses on the importance of using an editor and enlisting beta readers if you are an independent author.
Let’s start by comparing/contrasting independent and traditional publishing.
In traditional publishing, an author receives an advance (if he or she is lucky). This advance is usually a fairly small amount. It is an advance against future royalties, so it’s not a bonus. It’s just a gamble on the part of the publisher against what they think the book will earn.
The author may then receive royalties for books sold after a certain number. The royalties can vary from pennies per book to dollars if you are a bestselling author. In exchange for allowing the traditional publisher to publish your work, you receive editing, formatting, publicity, and marketing services. The quality and effectiveness of these services can vary depending on how much the publishing company believes it can make from…
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