Scaling Up My Amazon Ads

Nicholas C. Rossis

Amazon | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's books Image: dailyfinance.com

Well, the title says it all, doesn’t it? Following my small success with Amazon Marketing Services, I’m about to scale up my promotions. I have been reading up on AMS and to reach that goal I’m planning to increase everything, ie:

  • Number of keywords and products,
  • CPC* bid,
  • Budget, and
  • Number of ads.

* Glossary used in this post: 

  • CPC is the Cost Per Click; how much you pay each time someone clicks on your ad.
  • KENP (Kindle Edition Normalized Pages) is the number of pages people have read on a book available on Kindle Unlimited.
  • ACoS (Advertising Cost of Sale) is a metric used by Amazon to measure the performance of your Amazon Sponsored Products campaigns.

Keywords/products

Keywords are probably the most important thing to research. According to Michal Stawicki, a guest at Dave Chesson’s (aka Kindlepreneur’s) excellent blog:

  • Amazon’s suggestions aren’t worth much so…

View original post 612 more words

About Anna Dobritt

Anna Dobritt is an independent eBook author and an indie publisher of RPG PDFs and fantasy maps through Cartography Unlimited for RPGs. She loves to read and write, and lives in Michigan. Anna enjoys watching Dr. Who, both the classic episodes from the 1960s-1980s and the current episodes. Anna has three trilogies in the queue: Ravynwyng Chronicles Universe – Volume 1: The Beginning has been released, and Volume 2: Discovery, is going through the editing and revision process, with plans to self-publish in 2016. Volume 3: Truth is currently being written. Two other trilogies are The Archivist — Lenara Lenquil Adventures, and the Guardian Blades Trilogy. Anna has self-published Volume 1 of the Ravynwyng Chronicles Universe titled The Beginning; three short stories: The Hunter, First Raven, Raven Voice; a novelette titled Raven Flight, and a collection of short fiction titled Whispers from Within. Where the imagination soars on glowing wings! May the words ever flow!
This entry was posted in Uncategorized. Bookmark the permalink.

One Response to Scaling Up My Amazon Ads

  1. Many thanks for the share, Anna! Have a lovely week 🙂

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s