With the advent of eBooks and eReaders, the opportunity for being an author has exploded and people are taking advantage of it. There is nothing wrong with that, since I’m part of that group. Along with a lot of you reading this. However, if you don’t edit and proofread your work before you hit the publish button or use crappy covers for your work; you give the trolls on the web fodder for their blogs. Do yourself and all the other indie authors a favor:
Use beta readers
Edit your work
Do a final proofread using different fonts and sizes. Fix any errors you find.
Check the formatting of your ebook before you publish it. I’ve come across a number of eBooks with such bad formatting I couldn’t read it.
Have a great cover, not something that looks like a blind monkey made it. If you can’t make a good cover yourself; there are a lot of premade covers on the web at reasonable prices.
Follow the above advice and everyone will be happy, especially your readers.