Reviews are make or break time for the writer. The readers let the writer know how they felt about the book and if there was anything wrong with it or what was great about it. No matter how much editing a book goes through, there are bound to be a few mistakes that were missed and readers see this and will write about it. Authors sit on the edge of their seat waiting for that first review. The reader lets the writer know if the characters were interesting, if the story made sense and flowed, if something was missing or unclear. Another thing a reader will notice is the formatting, especially those of eBooks. I’ve come across a few that I found difficult to read and had to give up on it. The storyline was good, but the formatting was horrible. If you do your own formatting for eBooks, make sure you run it through an e-reader before you put it up for sale!
When you write a review of a book you read, be polite. Don’t say something like ‘This is crap and a waste of money!’ Let the writer know why you didn’t like the book. Was it the subject matter, too much swearing or sex scenes that are unnecessary? Believe it or not, writers learn from their mistakes when someone points them out to them. Readers are the ones who let us know we screwed up and a good review will let us know what’s wrong.
I know authors complain about the lack of reviews and I have no idea how to address that. It doesn’t take long to write one and with all the electronic devices people have, they could easily take five minutes away from FB, YouTube or their various games to write a review.