Brand You: How to Find Your Author Brand #h2e

How To Ebook

Expert publishing blog opinions are solely those of the blogger and not necessarily endorsed by DBW.

I come to novel writing by way of advertising, and I tend to view the task of marketing one’s books through an advertising lens. It took me a long time to get an agent for my newly published book, Mistress Suffragette (Penmore Press, 2017), so I was able to devote plenty of attention to thinking about my brand.

When I was in advertising, I learned that Madonna is a brand, and so is Coca Cola. So, let’s look at Coca-Cola: What does it stand for? For starters, it’s red—in other words, high energy. It’s also caffeinated. And, if you go back to the days of the “Have a Coke and a Smile” slogan, Coca-Cola also stands for happiness.

Red, caffeinated, happiness. Those words have become synonymous with Coke. Every time…

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About Anna Dobritt

Anna Dobritt is an independent eBook author and an indie publisher of RPG PDFs and fantasy maps through Cartography Unlimited for RPGs. She loves to read and write, and lives in Michigan. Anna enjoys watching Dr. Who, both the classic episodes from the 1960s-1980s and the current episodes. Anna has three trilogies in the queue: Ravynwyng Chronicles Universe – Volume 1: The Beginning has been released, and Volume 2: Discovery, is going through the editing and revision process, with plans to self-publish in 2016. Volume 3: Truth is currently being written. Two other trilogies are The Archivist — Lenara Lenquil Adventures, and the Guardian Blades Trilogy. Anna has self-published Volume 1 of the Ravynwyng Chronicles Universe titled The Beginning; three short stories: The Hunter, First Raven, Raven Voice; a novelette titled Raven Flight, and a collection of short fiction titled Whispers from Within. Where the imagination soars on glowing wings! May the words ever flow!
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