Expert publishing blog opinions are solely those of the blogger and not necessarily endorsed by DBW.
I come to novel writing by way of advertising, and I tend to view the task of marketing one’s books through an advertising lens. It took me a long time to get an agent for my newly published book, Mistress Suffragette (Penmore Press, 2017), so I was able to devote plenty of attention to thinking about my brand.
When I was in advertising, I learned that Madonna is a brand, and so is Coca Cola. So, let’s look at Coca-Cola: What does it stand for? For starters, it’s red—in other words, high energy. It’s also caffeinated. And, if you go back to the days of the “Have a Coke and a Smile” slogan, Coca-Cola also stands for happiness.
Red, caffeinated, happiness. Those words have become synonymous with Coke. Every time…
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