Pitching is a large part of my day job. It’s a skill you start learning early on in your career and continue to develop the more time you spend writing for a living.
Sometimes, I come up with really good ideas. Story headlines I know will perform well on our website. Subjects that will grab attention without deception (the best kinds of stories, really).
But I don’t always end up writing those stories.
Sometimes, I pass those ideas on to other writers on my team, who I know would really enjoy writing about a particular topic — more than I would, at least.
Sometimes, I just never end up writing them. They sit in my assignment queue for a few weeks and then I move them over to my “review later” tab in case they ever become relevant again.
When you accidentally come up with a new story idea —…
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