For a traditionally published author, a hefty number of preorders can increase a print run and create a sense of excitement around a new release. Early buzz may convince the publisher’s marketing team to take a book more seriously, and invest more time, creative brainpower, and marketing dollars into nurturing a potential bestseller.
For a self-published author, a swell of preorders can trigger algorithms that alert retail sites like Amazon to a book’s presence. This makes it more likely that the book will appear in “hot new release” lists, which can increase not only preorders, but post-publication sales and even name recognition.
Finally, because many retailers count preorders on release day, a large number of preorders can land an author on a bestseller list early in their new book’s sales cycle, whether…
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