Instead Of Worrying About Book PR, Strategize and Take Action
The other day I was fretting over preparing records and documents for my accountant so he could file my taxes for last year. It’s an exercise I go through annually, often spending weeks stressing over something that I can get done in a matter of days. This is what many of us do – not just with our taxes or life challenges, but with our book publicity.
The idea of promoting one’s book wears each of us down. We put more energy into worrying than in doing something about it. Fear is exhausting – and useless. It just causes us to delay and put off what we really need to attack. My advice to authors is this: Stop thinking about having to promote your book and instead apply that time and energy into actually executing a solid book publicity campaign.