How “Also Bought” Can Help You Sell More Books

Nicholas C. Rossis

written word media logo | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's booksRicci Wolman of Written Word Media recently published a detailed post on “Also Boughts.” As the post explains, Amazon is using every trick to increase sales. A particularly powerful one is Also Boughts; the list of items people who bought something also bought.

Examples:

  • People who buy baby formula also buy Diapers
  • People who buy a bathing suit also buy suntan lotion
  • People who bought Jurrasic Park by Michael Crighton also bought Ready Player One by Ernest Cline

You see this play out all over the Amazon website in the Also Bought items that appear on every product page on Amazon.

How Can This Help Your Book?

First of all, you want to make sure your “Also Boughts” are aligned with your specific genre so your book is targeted toward the right kind of reader.

A common mistake (from Amazon’s point of view) people make is to ask friends…

View original post 1,305 more words

About Anna Dobritt

Anna Dobritt is an independent eBook author and an indie publisher of RPG PDFs and fantasy maps through Cartography Unlimited for RPGs. She loves to read and write, and lives in Michigan. Anna enjoys watching Dr. Who, both the classic episodes from the 1960s-1980s and the current episodes. Anna has three trilogies in the queue: Ravynwyng Chronicles Universe – Volume 1: The Beginning has been released, and Volume 2: Discovery, is going through the editing and revision process, with plans to self-publish in 2016. Volume 3: Truth is currently being written. Two other trilogies are The Archivist — Lenara Lenquil Adventures, and the Guardian Blades Trilogy. Anna has self-published Volume 1 of the Ravynwyng Chronicles Universe titled The Beginning; three short stories: The Hunter, First Raven, Raven Voice; a novelette titled Raven Flight, and a collection of short fiction titled Whispers from Within. Where the imagination soars on glowing wings! May the words ever flow!
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