By now most authors know the importance of choosing great keywords on Amazon, but Amazon’s categories are equally important. Choosing the right categories can boost your exposure. And exposure drives book sales.
So, while it’s good to spend a lot of time focusing on keywords, you should also focus on finding narrow categories on Amazon. The reason to look narrow is this: categories with fewer books have lower competition for the #1 spot. And the top ten is a great place to hit, not only because it creates more visibility for your book, but Amazon’s algorithms kick in as you start to spike within categories.
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