Book Launch Checklist: A Marketing Timeline for Traditionally Published Authors

How To Ebook

Book Launch Checklist: a Marketing Timeline for Traditionally Published AuthorsAs a traditionally-published author, it’s important to supplement your publisher’s marketing campaigns with your own promotions so your lovingly crafted words reach as many readers as possible. Nowadays, readers want to personally connect with authors they like, especially online. So even if your publisher is running fabulous promotions, it’s important to engage with fans yourself.

I release six books a year through a traditional publisher — three new hardcover/ebook launches and three paperbacks launches — and that frequency means I need an easily replicable marketing plan. After years of testing various marketing strategies, I’ve developed a book launch checklist with tried-and-true tactics that best build buzz and sales.

My publisher takes care of some of the cornerstone promotional tactics — BookBub Featured Deals, paid advertisements (BookBub Ads, Facebook ads), arranging publicity tours, and so on — so this checklist only includes the tactics that my…

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About Anna Dobritt

Anna Dobritt is an independent eBook author and an indie publisher of RPG PDFs and fantasy maps through Cartography Unlimited for RPGs. She loves to read and write, and lives in Michigan. Anna enjoys watching Dr. Who, both the classic episodes from the 1960s-1980s and the current episodes. Anna has three trilogies in the queue: Ravynwyng Chronicles Universe – Volume 1: The Beginning has been released, and Volume 2: Discovery, is going through the editing and revision process, with plans to self-publish in 2016. Volume 3: Truth is currently being written. Two other trilogies are The Archivist — Lenara Lenquil Adventures, and the Guardian Blades Trilogy. Anna has self-published Volume 1 of the Ravynwyng Chronicles Universe titled The Beginning; three short stories: The Hunter, First Raven, Raven Voice; a novelette titled Raven Flight, and a collection of short fiction titled Whispers from Within. Where the imagination soars on glowing wings! May the words ever flow!
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