Facebook Ads News: Changes in Targeting

Nicholas C. Rossis

Facebook book marketing | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's books Photo by http://offers.hubspot.com/science-of-facebook-marketing

Unless you spend most of your time under a rock, you will have heard of Facebook’s troubles regarding its cavalier use of its user’s personal data. Zuckerberg was grilled in Congress and they were recently fined £500,000 for their role in the big Cambridge Analytical data scandal, which saw some 87 million Facebook users have their data exposed and used to influence political elections.

Facebook’s Response

As reported by Ron Douglas, Facebook has responded by quietly taking away targeting options that were based on sensitive data they don’t want people to know they had in the first place.

These include options built on the data provided by third-party companies like Axiom or Experian. These options are called Partner Categories and are very powerful when trying to target users based on the behaviors they take outside of Facebook. This explains why you may search for shoes on Google and…

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About Anna Dobritt

Anna Dobritt is an independent eBook author and an indie publisher of RPG PDFs and fantasy maps through Cartography Unlimited for RPGs. She loves to read and write, and lives in Michigan. Anna enjoys watching Dr. Who, both the classic episodes from the 1960s-1980s and the current episodes. Anna has three trilogies in the queue: Ravynwyng Chronicles Universe – Volume 1: The Beginning has been released, and Volume 2: Discovery, is going through the editing and revision process, with plans to self-publish in 2016. Volume 3: Truth is currently being written. Two other trilogies are The Archivist — Lenara Lenquil Adventures, and the Guardian Blades Trilogy. Anna has self-published Volume 1 of the Ravynwyng Chronicles Universe titled The Beginning; three short stories: The Hunter, First Raven, Raven Voice; a novelette titled Raven Flight, and a collection of short fiction titled Whispers from Within. Where the imagination soars on glowing wings! May the words ever flow!
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