How to Write Attention-Grabbing Promo Copy for Books [Book Marketing 101]

How To Ebook

The publishing marketplace is flooded with thousands of new titles every single day, and readers are inundated with offers, messages, pictures, and pleas to buy. But startling copy can make someone stop and pay attention to your book.

Since self-publishing my first book Lip Service in 1999, traditionally publishing 18 books, hybrid-publishing 3 more, starting AuthorBuzz (the first ad agency for authors), and co-creating 1001 Dark Nights (a romance novella marketing initiative), I have seen the landscape go from manageable to crowded to very crowded to where we are now — absolutely insane.

Despite the flooded marketplace, AuthorBuzz has successfully helped launch authors’ careers, ratcheted their sales up to the next level, or maintained their sales momentum while everyone else in their genre was slipping.

How have we done it?

First, we…

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About Anna Dobritt

Anna Dobritt is an independent eBook author and an indie publisher of RPG PDFs and fantasy maps through Cartography Unlimited for RPGs. She loves to read and write, and lives in Michigan. Anna enjoys watching Dr. Who, both the classic episodes from the 1960s-1980s and the current episodes. Anna has three trilogies in the queue: Ravynwyng Chronicles Universe – Volume 1: The Beginning has been released, and Volume 2: Discovery, is going through the editing and revision process, with plans to self-publish in 2016. Volume 3: Truth is currently being written. Two other trilogies are The Archivist — Lenara Lenquil Adventures, and the Guardian Blades Trilogy. Anna has self-published Volume 1 of the Ravynwyng Chronicles Universe titled The Beginning; three short stories: The Hunter, First Raven, Raven Voice; a novelette titled Raven Flight, and a collection of short fiction titled Whispers from Within. Where the imagination soars on glowing wings! May the words ever flow!
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