I’m not saying you can’t trust Amazon. I mean why wouldn’t you be able to trust a giant in the industry? But seriously, it is important when running an Amazon ad to do your own analysis with regard to the ACoS. The ACoS is the Advertising Cost of Sales and this is “the amount you’ve spent on a campaign divided by total sales during the campaign run dates” Sounds good, right?
Um… not exactly.
There is an inherent flaw with the total sales figure provided by Amazon. Only those wonderful readers who immediately click ‘buy now’ are considered sales. Personally, I’ve only heard rumors of the existence of these one-clickers. I’ve never actually come across one in person. This sounds simple enough. You click on the ad and then – praise the heavens! – you actually buy the book as well. Ching Ching! I make some royalties, Amazon takes a…
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