Why you shouldn’t trust Advertising Cost of Sales on your #Amazon Advertising Campaign #WriterWednesday #AmazonAds #Amazon #BookMarketing

D.E. Haggerty

I’m not saying you can’t trust Amazon. I mean why wouldn’t you be able to trust a giant in the industry? But seriously, it is important when running an Amazon ad to do your own analysis with regard to the ACoS. The ACoS is the Advertising Cost of Sales and this is “the amount you’ve spent on a campaign divided by total sales during the campaign run dates” Sounds good, right?

ACOS 1.1

Um… not exactly.

There is an inherent flaw with the total sales figure provided by Amazon. Only those wonderful readers who immediately click ‘buy now’ are considered sales. Personally, I’ve only heard rumors of the existence of these one-clickers. I’ve never actually come across one in person. This sounds simple enough. You click on the ad and then – praise the heavens! – you actually buy the book as well. Ching Ching! I make some royalties, Amazon takes a…

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About Anna Dobritt

Anna Dobritt is an independent eBook author and an indie publisher of RPG PDFs and fantasy maps through Cartography Unlimited for RPGs. She loves to read and write, and lives in Michigan. Anna enjoys watching Dr. Who, both the classic episodes from the 1960s-1980s and the current episodes. Anna has three trilogies in the queue: Ravynwyng Chronicles Universe – Volume 1: The Beginning has been released, and Volume 2: Discovery, is going through the editing and revision process, with plans to self-publish in 2016. Volume 3: Truth is currently being written. Two other trilogies are The Archivist — Lenara Lenquil Adventures, and the Guardian Blades Trilogy. Anna has self-published Volume 1 of the Ravynwyng Chronicles Universe titled The Beginning; three short stories: The Hunter, First Raven, Raven Voice; a novelette titled Raven Flight, and a collection of short fiction titled Whispers from Within. Where the imagination soars on glowing wings! May the words ever flow!
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One Response to Why you shouldn’t trust Advertising Cost of Sales on your #Amazon Advertising Campaign #WriterWednesday #AmazonAds #Amazon #BookMarketing

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