I don’t know about you, but book releases really sneak up on me. (It sure did this year. I, uh, have a book out tomorrow. Yay!) I always feel like no matter how much preparation I do, I’m always forgetting something. This year, I tried to be a bit smarter. I had help making a plan, and I kept to-do lists.
It’s really important to know what your publisher is doing in advance, that way you don’t cover the same ground. If your publisher is going to do a preorder campaign, for example, then you don’t need to worry about doing that work yourself and you can focus your efforts elsewhere.
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